Great content is an important component of every website, and it does not matter if it’s a professional/business website or for a hobby. Of course, quality content boosts SEO thereby generating traffic and leads to blogs and websites.
Besides, when the content is great and original, the website is likely to gain more exposure especially via Google ranking and other search engine rankings. Google has particularly made its stands clear that it rewards great websites with high quality content while at the same time, it penalizes sites that specialize in copying from other websites.
Therefore in a bid to build a great brand through the online platform, it is imperative to dedicate time and effort to produce quality content for your website. Have in mind that rushing or paying less attention to the quality of your content will take you nowhere as you are likely to end up wasting your time and resources.
Apparently, there are different approaches and styles of writing great content, but that’s not our topic for today. Our interest for today is rather on the tips of writing excellent quality content for a website or blog.
Now, let’s look at the tips in the subsequent paragraphs;
Determine Your Target Audience
One of the greatest tips for writing great website content is to determine your target audience. Your target audience can however, be determined by demographic factors such as age, sex, occupation, level of education, race, etc.
Once you define your target audience, you are likely to understand their needs which will make it possible for you to convey your message in a manner suitable for them.
Conduct User Surveys
A survey is only as good as the insights you gain from it. Here are a few tips to make yours as useful as doable:
- Know what you want to learn from each question
- Make questions short and easy to reply
- Offer a prize for taking a survey.
We use a free product called Survey.io to conduct users surveys about our product on a regular basis.
Use Google Analytics
Google Analytics has a ton of data about your audience if you know how to find it.
Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS & Android Apps.
Use Twitter Analytics
Twitter also provides an excellent dashboard that you can access if you sign up for a Twitter Ads account.
This dashboard does an excellent job of telling you what your followers are interested in—specifically listing common topics and other Twitter accounts that your followers have in common.
This is powerful information that goes way beyond basic demographic details.
When users subscribe to one of our email mailing lists, they are automatically added to an email queue that will ping them about 30 days after they sign up to see if they are enjoying our content.
Here’s how to set up such an email using several of top email marketing platforms:
Define the Content Goal
Defining the goals of your content is also another important tip in content writing. Therefore, the purpose of your content should be obvious. Is your content aimed at educating, informing, entertaining or at advertising certain products and services?
Of course, after identifying the goals of your content, it will be a lot easier for you to choose the right keywords and phrases that will help you achieve the set goals.
Do Keyword Research
Keyword research is extremely vital for strong content. Therefore, after identifying the target audience and defining the goals of the content, the next best tip is to do keyword research. Once you find the right keywords that are not only relevant to your topic but equally align to your content goals, you are likely to create top quality content with the potential for high Google ranking within the shortest possible time.
Keyword research is more of online returns on investment (ROI) as it allows you use the direct terms of both your clients and target audience.
Finally here’s the deal:
Get 9 Tools for KW Research
Be Creative and Original
Creativity, as well as originality, are other important elements of great content. Your content must be unique and original for your write-up to stand out and subsequently rank high on search engines such as Google. Therefore you should be creative enough to add interesting twists to topics which have largely been explored already. Otherwise, you can decide to explore topics from different perspectives in a bid to attract site visitors.
Always bear in mind that there are many plagiarism check tools that can be used to determine the authenticity or originality of your content. Besides, Google is always ready to penalize those ‘copy and paste’ websites just as it rewards websites filled with creative and original content.
Be Accurate Clear and Concise
There are so many websites out there that offer similar or same services. Therefore, to stand out among the many sites and blogs, you need to ensure that the information or content you relay to your audience is accurate, clear and concise. Providing your target audience with accurate information goes a long way to increase your credibility thereby making your visitors dedicated and loyal to your website.
Thus, you shouldn’t hesitate to use dictionaries or other credible sources of information once you are in doubt. Moreover, it is important to make references to the sources of your information especially when it’s about statistics and figures. Remember that your website is a reflection of your business and it will always impact how people view you.
Hence, ensure that your content is void of false information and other baseless content whose authenticity cannot be verified.
Use the SEO Technique
SEO stands for search engine optimization. Hence to create great content for your website, it is vital to use the approach or method that can be easily optimized by search engines thereby resulting in more website traffic. With that being said, while creating an SEO content strategy, it is imperative to understand SEO and content as well as the relations between them. Of course, when it comes to content marketing, we should be able to differentiate between content marketing and just writing an article that includes visual content with interactive videos and sometimes offline content.
Content marketing should rather be regarded as an incoming or inbound pull strategy which attracts online users. Thus, it is not supposed to be written in an interruptive manner since it is supposed to tie very closely into search engine optimization.
As a businessman, ensure that you create content that will act as a pull factor that enables potential buyers to either purchase or contact you. Nevertheless, while creating your content, you have to use intelligence to inform your decision and subsequently deliver outstanding results. Of course, you can’t just assume that your customers will like a particular content because you tried it and it worked last year.
However, you have to bear in mind that in this age of innovations and developments, industries are changing rapidly and so are the various platforms. For example, there are almost weekly changes in the way users use and interact with their mobile devices, web entities as well as search engines.
Nevertheless, one of the surest ways to plug directly into SEO campaigns is to gather search data. This implies that you have to find out exactly what people are searching for and plug some more information into the keywords. For instance, are they looking for particular things related to your product or are they looking for information?
After knowing what your potential customers are looking for and how they react to it, you should then develop content that focuses on addressing the issues they are looking for. Then you can proceed to optimize your content in such a manner that will rank and equally obtain visibility, not just from the search engine point of view but also from the user’s point of view.
Make Sure the Content is Engaging
One of the best ways to keep your readers glued to your page always is to provide content which is engaging and thought-provoking. One of the best tips for getting your target audience engaged in your content is by writing a great and attractive introduction to your write-up.
However, many people love stories, so you can also use an anecdote to pass across your message. Furthermore, you can equally leave your readers with questions that will provoke their thoughts thereby making them think or reflect on the best ways to implement the knowledge you provided.
Besides, sometimes you can bring interesting and controversial issues on subjects such as religion or politics in a bid to create fury and reactions amongst your website visitors.
Create Strong Headlines for Your Stories
Apparently, it takes more than good content or great design to make people read your article or story. One of the most important parts of writing an article is the headline.
Whenever you are writing content for your website, always ask yourself this question at every point ‘Would this make me want to read on?’ Therefore, if any part of your content, the headline inclusive isn’t catchy enough, do not publish what you have written yet. With that said, some of the tips to writing great headlines include the use of interesting adjectives like free, effortless, painstaking, fun etc.
You can also use unique rationale especially when you are making a list in which case words like reasons, principles, facts, lessons etc. can be used. Besides, you can equally use trigger words such as why, what, how, or when to make your headline more captivating.
Here’s few websites you can use for headlines:
Provide Continuous Updates
Another trick to having great content is by ensuring that information on your website is constantly being updated. Remember times do change and situations and circumstances change too.
Therefore you should always check your website to ensure that the information available on it is not yet obsolete. Of course, maintaining outdated information on your website will give the impression that you are either not credible or are out of business.
Besides, you should always come up with new and interesting posts or articles so that your site visitors will always find something new to read whenever they visit your page.
Use Top Quality Images and Videos
The use of quality images and videos on a website will also go a long way to increase the overall quality of content and subsequently the number of site visitors. The reason is that human beings have become too visual thereby making it possible for images to communicate better especially when they are lazy or too busy to read lengthy posts.
More so, videos have advantages as they can be downloaded and listened whenever and wherever it is convenient.
3 Websites for free images & video
In a nutshell, writing great content requires much time and effort. The Reason is that it takes time to research and write top quality content. Of course, the title, grammar and even the organization of the entire text also need to be excellent for your content to stand out and rank high via Google and other search engines.
Therefore to be certain you have written a great content which is worth publishing, you should ensure that you have given your readers the best information possible. Besides, also ensure that the content is complete with no words or sentences that should be taken out.
If you have any query, please post your comment below and we will get back to you shortly. You can also ask for a free consultation if you would like to know more.